Manifesto
The advantage of not knowing.
We weren’t Q Graders, we weren’t coffee experts, we weren’t even drinking coffee two years ago. Coffi wasn't born from a love of espresso or years spent on farms. We came into this world with zero industry knowledge — no assumptions, no rituals, no rules. And from day one, that blank slate has been our biggest advantage.
When you’re not trained to follow the rules, you ask different questions. You don’t think in systems, you think in people. What do they experience? What do they care about? What actually makes sense?
That outsider mindset became the foundation for everything we’ve built. Not knowing “how it’s supposed to work” gave us permission to rethink how it should work.
The point is: sometimes, not knowing is the advantage.
This is exactly why Coffi feels different than anything that came before it. Every decision — from data to design — is made with intention. Not from tradition, but from curiosity, frustration, and the drive to make things better for everyone, from everyday coffee drinkers to seasoned pros.
We’re here to help you see coffee in a new way. To explore, understand, and fall in love with it even more.
Manifesto
The advantage of not knowing.
We weren’t Q Graders, we weren’t coffee experts, we weren’t even drinking coffee two years ago. Coffi wasn't born from a love of espresso or years spent on farms. We came into this world with zero industry knowledge — no assumptions, no rituals, no rules. And from day one, that blank slate has been our biggest advantage.
When you’re not trained to follow the rules, you ask different questions. You don’t think in systems, you think in people. What do they experience? What do they care about? What actually makes sense?
That outsider mindset became the foundation for everything we’ve built. Not knowing “how it’s supposed to work” gave us permission to rethink how it should work.
The point is: sometimes, not knowing is the advantage.
This is exactly why Coffi feels different than anything that came before it. Every decision — from data to design — is made with intention. Not from tradition, but from curiosity, frustration, and the drive to make things better for everyone, from everyday coffee drinkers to seasoned pros.
We’re here to help you see coffee in a new way. To explore, understand, and fall in love with it even more.
Cheers, from us to you.
Scan, track, and make sense of your coffee.
Free on iOS and Android.
